Thursday, April 16, 2009

Logo Hell


















The long and short of it, don't use online logo companies to save money. In fact, don't use them at all.

As a small business start up, I was working to keep expenses down and thought an online service would be a suitable replacement. Despite what Wired said about thelogocompany.net, they are not a suitable replacement for a real, live, talented individual or group of designers. I apologize to all of my graphic design friends for attempting to commoditize their skill!

I do know enough to not design a logo myself. I have now learned enough to say only trust a trained professional to create your logo. Don't try this at home! After showing a logo I can honestly say I was excited about to my design friends, they were quiet or nodded. One friend piped up and said she would rather design me a logo for free than let "bad design" be out in the world. Ouch!

The sad thing is, turns out she is right. When I contacted the Logo Company and told them of my dissatisfaction (admittedly, after I had signed off on the logo), they asked what I wanted changed. My answer? YOU are the experts. You need to fix it. There were apparently kerning and quality problems I wouldn't know to look at. After a final round of emails, I got a few tweaks to my design from them but nothing lovely resembling the work from Geez Louise.

It doesn't look like I will get my money back, but I can keep you from losing yours with a seriously sub-par online provider.

Hopefully, you can tell, but on the top is the Logo Company's design and on the bottom Geez Louise. Your vote?


10 comments:

NancyF said...

I think the image on the top is the desired one, and the image on the bottom is the commodity logo, but since you referred to left and right, I'm confused. Of course, like you I'm not a graphic designer, only a fan of great design. The lower image appears wrongly proportioned to me in several dimensions. (Oh, and I didn't cheat and look at the card you handed me yesterday. Now I'll do that) (smile)

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Anonymous said...

both logos aren't from the same designer? because, i thought i saw it from

http://web.mac.com/dbingham/Geez_Louise/Design.html#2

(The one you said he/she made the ugly logo. hehe)

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